B2B SaaS is extremely competitive especially for horizontal SaaS products. If you are in the SMB space then that makes it even more challenging for you to survive and then grow. There are a few important metrics the product needs to track assiduously – CAC ( Customer Acquisition Cost) LTV ( Customer Lifetime Value) Payback […]
About Amarnath Vannarath
Amarnath Vannarath is an Entrepreneur, Hustler, Growth Hacker. He currently heads Marketing for FieldEZ Tech Inc, a SaaS product company. He loves to travel, is a street food connoisseur and a passionate Soccer player. Blogs mainly on marketing, growth hack techniques and startups. You can reach him at firstname.lastname@example.org.
Entries by Amarnath Vannarath
Fundraising is difficult and that’s me being very polite. How many times have you heard a VC tell you – “Your product is really nice and very useful as well. I love it. I just need to see a bit of traction now to convince myself to invest”? If you are a early stage company […]
“You’ve found market price when buyers complain but still pay” – Paul Graham Pricing is a crucial component of any successful business. Most companies, especially startups tend to under-price fearing losing out on an account resulting in leaving significant money on the table when they finally come away with a customer win. Offering free products, […]
Building a successful SaaS startup and putting it on a growth trajectory involves a great amount of effort and a thorough understanding of the market dynamics. To begin with one would need to build a product and achieve product market fit. Once you have a product market fit, you know there is a target segment […]
I’m sure if you have ever been part of a startup, you would understand the importance of managing cash flow at an early stage and how it can make or break your startup. It becomes even more important for a SaaS company which depends on the recurring revenue to sustain itself. Cash is the lifeblood […]